Basics Clothing Company is a year-round, family owned clothing store on Martha’s Vineyard. Located in the bustling town of Oak Bluffs, we carry shoes, accessories and clothing for the entire family. Eastaway Clothing is our fun, seasonal companion right next door. Eastaway opened its doors almost 40 years ago, and it still continues to serve both tourists and locals with beachy fashion and gifts. The business was started by Tom and Laurie Welch in 1981, and now Erin Tiernan has partnered with them. When he’s not romping on the beach, the next generation retailer, Fin, can often be found giving great service at the stores.